Master in Premium Design Management
The Premium Design Management Specializing Master offered by POLI.design – Milan (Italy) helps you combine design and marketing to analyze and reinterpret the strategies of the luxury sector brands in an innovative way.
Duration
13 months
Starting Date
November
Tuition Fee
€ 12,500
Location
Milano, Italy
About the programme
The Premium Design Management Specializing Master offered by POLI.design – Milan (Italy) involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.
The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.
Career
Employment opportunities are mainly in the luxury sector which has multiple areas not affected by any crisis, in addition to opportunities in the area of services and of planning and management of events and exhibitions. There are also prospects in the areas of design and strategic marketing.
Courses Included
- Warm Up Module
- The Pillars of Design
- Product and Brand Design
- Communication Values
- Retail and Brand Management