Master in Service Design
The Specializing Master in Service Design at POLI.design – Milan (Italy) was especially created in response to the growing demand for professionals specifically able to handle the complexity of designing a service.
Duration
1 year
Starting Date
January
Tuition Fee
€ 15,500
Location
Milano, Italy
About the programme
The Specializing Master in Service Design at POLI.design – Milan (Italy) delivers an English teaching programme on service design employing a practical and learning-by-doing approach, based on lectures that underline the design discipline, and on applied and cutting-edge contents. Students will acquire the fundamental competencies to understand people’s needs and behaviors, interpret changes within contemporary society, and design effective and efficient solutions, processes, and experiences. The Master is supported by outstanding partners belonging both to the public and the private sector.
Contemporary society has changed a lot in the last decade, accompanied by substantial technological empowerment and important societal and economic transformations.
Throughout our daily lives, we increasingly get in touch with a huge variety of services provided to different users and contexts, which involve different types of innovation in many fields: mobility, health, finance, insurance, tourism, hospitality, and education, just to mention few. These experiences and performances need to be designed to create value for citizens, firms, not for profit organisations, public administrations as well as governments.
Career
The Specializing Master in Service Design trains specialists in the design of services for firms and public sector organizations. The programme’s overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service. It also aims to develop innovation and entrepreneurship. On conclusion of the programme, the participants will be able to:
- Devise systemic innovation models for services
- Deploy theoretical skills to operate with complex system
- Use specific service design tools and manage redesign
- Observe & Analyse user experience to construct a user-centred vision of complex interactions
- Manage service conception, design and development
- Foster entrepreneurship
Modules
- Lectures: Theoretical lessons aimed at introducing the discipline, and methodological lessons devoted to the acquisition of processes, tools, and approaches.
- Service Design Pills: Targeted seminars that delve deeper into approaches and tools through the experimentation on a topic.
- Service Jams: Mini-workshops in collaboration with companies, focused on the generation of service concepts.
- Service Design Workshops: Design labs, in collaboration with companies, dealing with a real briefing that is focused on user research, and the development of service ideas and prototyping.
- Internship: 475 hours training experience in a partner company of the Specializing Master or other companies suggested by participants.